1. MSRP — The Starting Point
MSRP stands for Manufacturer's Suggested Retail Price. It's set by Honda, not by the dealership. You'll find it printed on the window sticker — also called the Monroney label — of every new vehicle.
MSRP includes the base price of the model plus any factory-installed options and the destination charge from Honda. It does not include taxes, license fees, or anything added by the dealer.
What to look for: MSRP is the number Honda publishes. It's the same starting point at every Honda dealer in California — from Hemet to the coast.
2. Market Adjustment — Above or Below MSRP
A market adjustment is any change to the price based on current supply and demand. It can be above MSRP (when a model is in high demand or limited supply) or below MSRP (when a dealer is discounting).
Not every vehicle has a market adjustment. When one applies, Diamond Valley Honda presents it as its own line — not folded into another number. You'll see what it is and why.
What to look for: A market adjustment should always appear as its own line item. If you can't tell where it is, ask.
3. Selling Price — The Price of the Vehicle
The selling price is MSRP plus or minus any market adjustment. It's the price of the vehicle itself, before tax, license, and fees.
This is the number to compare across dealers. Whether you're cross-shopping from San Jacinto, driving up from Temecula, or pulling quotes from Murrieta, selling price to selling price is the cleanest comparison you can make.
What to look for: Make sure you're comparing selling price to selling price — not selling price to an "out-the-door" number or to a monthly payment.
4. Included Value — The Diamond Valley Honda Advantage
Included Value refers to items Diamond Valley Honda presents alongside the vehicle as part of our standard offering — what we call the Diamond Valley Honda Advantage. These items are designed to support the ownership experience from the day you drive home, and they are reflected in how our quotes are built.
Here's what that looks like at a glance:
| Item |
Applies To |
| Complimentary Oil Changes |
New vehicle purchases |
| ClearShield Guard + Nitrogen-Filled Tires |
Pre-owned vehicle purchases |
| 1-Year Paint Protection |
New and pre-owned vehicles |
| Extra Lease Mileage (+5,000 miles/year) |
Qualifying new vehicle leases |
These items are part of how the vehicle is structured before it is offered for sale. The items that apply to your vehicle are reflected on every written quote.
To see the full program details, visit the Diamond Valley Honda Advantage page.
What to look for: A clear, written list. If something is "included," it should appear on the quote in writing.
5. Optional Products — Your Choice
Optional products are items you may choose to add to your purchase. They are not required to buy the vehicle and are priced separately.
Common categories at any dealership include extended protection plans, vehicle service contracts, GAP coverage, accessories, and multi-year paint and interior protection upgrades. Each is presented with its own price so you can decide what fits your needs.
Specifically at Diamond Valley Honda, optional products presented during the purchase process may include:
- Cilajet Multi-Year Paint Sealant — extended exterior paint protection
- Protection Package — additional exterior and interior protection
- KARR Security — vehicle security and anti-theft system
- Prepay & Save Maintenance Plan — factory-recommended service, prepaid
- Vehicle Service Contracts — extended mechanical coverage
- GAP Coverage — loan or lease gap protection
- Accessories — vehicle-specific add-ons
You can decline any or all of these and still purchase the vehicle.
What to look for: Anything labeled "optional" should be clearly priced on its own line. You should be able to point to it, ask what it does, and choose yes or no.